Damian Hardy - Digital Media

About Us

Damian Hardy is a highly experienced digital specialist with over 15 years experience in online marketing and web development. With a background in journalism as well as programming, he has the perfect combination of analytical abilities and creative flair to produce the very best Content Marketing campaigns.

Having run a boutique digital agency called Brand in Motion for 6 years, he sold it in 2018 and set up this small specialist digital media consultancy.

We have an agile approach to strategic implementation and develop a model up front that guides the execution and provides the benchmarks for success. We believe in frequent reporting with solid recommendations as part of the ongoing reporting process designed to continually optimise and improve performance. Return on Investment is the name of the game, and all our objectives are aligned with the business outcomes that are required by the client. Our reporting is designed to get a clear handle on Cost per Acquisition and how that aligns with the client’s business model.

Our skill set is as follows:

Digital Strategy
Analytics
Google Adwords Campaign Management
Social Paid Media Campaign Management
Reputation Analysis and Management
Content Planning
Content Writing
Community Management
Web and App Development

Our track record for online marketing and development includes:

Pampers
Always
Duracell
Head & Shoulders
Gillette
Telkom
Springbok Rugby
Gauteng Cricket
Imperial Motors
Crazy Store
Enel Energy
Quench
Shoprite
Tops @ SPAR
Penflex

…and many more

My approach to digital strategy can be summed as:

Where are we now
Where do we want to get to
How are we going to get there
How will we know when we are there

Call us to find out more about our unique strategic planning process known as The Hourglass:

hourglass-(1).jpg

Strategy implementation: an agile approach to ongoing optimisation

Reporting is a key element as it provides the measurement to demonstrate how the strategy has been implemented. We believe in frequent reporting from day one to ensure an agile approach that allows the strategy and tactical implementation to be tweaked as it evolves, rather than only having reports at the end of campaigns when it’s too late to do anything.

Like a game of chess, we need to be able to respond to the current situation as it evolves, quickly and confidently. We have the experience to do just this.